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Blacktown

Altitude

Project overview

Poised to be the benchmark for Blacktown’s dramatic transformation, Altitude Tower sets a new standard of living for the area. Being the tallest tower of the area, with 108 apartments, spanning 24 storey-high, this sculptural building is the pinnacle of luxury.

The creative direction focused on the aspirational way of life set by this iconic landmark designed by award-winning Tony Owen Partners, which symbolises the transformation of Western Sydney’s new CBD. The “Blacktown hits new heights” campaign was a very successful, with over 90% apartments sold in the first week of sales.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, CGI Management, Concept Development, Copywriting, Design, Digital Design, Direct Mail, Display Suite, Finishing Boards, Floorplans, Floorplates, Flyers, Investor Reports, Marketing Strategy, Naming, Online Media, Photography, Print Media, Production, Sales Book, Sales Centre, Signage, Visualisation, Wayfinding, Website, eDMs

altitudeblacktown.com.au

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