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Belaroma

Project overview

Belaroma can credit much of its current cache as a premium coffee brand on the concept development, communications strategy and targeted execution behind this campaign. Every aspect of the brand from packaging to promotional and advertising material was incorporated into the planning and implementation of the project. Centred around creating a distinct and strikingly appealing new logo the campaign aligned channel management messaging to coffee shops with prestige imaging and compelling creative appealing to a discerning consumer target market.

Project scope

Art Direction , Brand Identity, Concept Development