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North Sydney


Project overview

Belvedere is a 22-storey residential development, which includes 193 affordable luxury apartments with a diverse offering of studio, 1, 2 and 3 bedroom. The success of the Belvedere marketing was driven by an intensive ‘Registration of Interest’ campaign, with the convenient harbour location of North Sydney as being one of the major selling point. The Belvedere name and branding capitalised on the strong, conservative liberal culture of Sydney’s North Shore. Belvedere has continued to surpass all sales expectations and is now in construction.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, Design, Digital Design, Display Suite, Floorplans, Flyers, Marketing Strategy, Naming, Online Media, Photography, Sales Book, Signage, eDMs