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Botany

Botanical

Project overview

Located in Botany, Botanical comprises of just 18 apartments and is the gateway to the eastern suburbs. Offering oversized 1, 2 and 3 bed apartments with huge entertaining spaces, the campaign targeted local downsizers as the primary market. The creative direction was engaging for this market by using earthy, subtle tones and textures to communicate the homely sense of community on offer and align with the interiors of the apartments. The launch saw 60% of stock sold within 4 weeks.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, Concept Development, Copywriting, Design, Digital Design, Direct Mail, Finishing Boards, Floorplans, Floorplates, Photography, Print Media, Production, Sales Book, Signage, Website, eDMs

botanicalliving.com.au

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