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Woollahra

The Crescent

Project overview

Located in the city’s consular belt within walking distance of the cosmopolitan attractions of Double Bay village, The Crescent exudes luxury with 12 indulgent apartments and a whole floor penthouse. The use of gold and black with foil and matt finish throughout the marketing collaterals reinforced the opulence of these exclusive apartments. The marketing strategy focused on downsizers from within the Eastern suburbs as well as the international market.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, Concept Development, Copywriting, Design, Digital Design, Direct Mail, Display Suite, Flyers, Illustration, Marketing Strategy, Masterplan, Media Booking, Naming, Online Media, Photography, Print Media, Production, Release Plans, Sales Centre, Signage, Website, eDMs

thecrescentwoollahra.com.au

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