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Catherine Field

Eden

Project overview

Eden is located within the South West (Sydney) Growth Centre in Catherine Field. A diverse range of 141 House & Land packages released over 6 stages, suitable for families on a tight budget or downsizers. With a striking green and orange colour palette referencing gardens, fields and new beginnings, which is a reflection of this new evolving area, the innovative branding created a strong emotional experience for the buyers. The Registration campaign launched in November 2015 and has generated tangible leads for 2016.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, Concept Development, Copywriting, Design, Digital Design, Direct Mail, Display Suite, Flyers, Illustration, Marketing Strategy, Masterplan, Media Booking, Naming, Online Media, Photography, Print Media, Production, Release Plans, Sales Centre, Signage, Visualisation, Website

edenhouseandland.com.au

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