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Parramatta

The Galleria

Project overview

Inherited after an unsuccessful launch, The Galleria was about generating a new brand and launching with a fresh campaign. Based in Parramatta, Galleria saw a repetition between the colours and messaging of its competitors. As a result, The Galleria used warm tones to build a brand of sophistication that communicated the campaign ‘Parramatta’s finest collection’.

With a small budget, the re-launch was proven successful with a number of apartments sold immediately.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, Concept Development, Copywriting, Design, Digital Design, Display Suite, Finishing Boards, Floorplans, Floorplates, Marketing Strategy, Online Media, Photography, Print Media, Production, Signage, Visualisation, Website, eDMs

thegalleria.com.au

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