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Colebee

Greenway Village
Shopping Centre

Project overview

Located in the successfully launched Greenway master planned project, Greenway Village is the first local shopping centre to open in the Marsden Park precinct.

To celebrate the launch, local residents were sent an invitation along with discount shopping vouchers to get a preview of the Greenway Village shopping experience at the official opening of Woolworths, BWS & specialty retailers at 5pm, Tuesday May 16.

The two-month marketing campaign culminated with a community fun day on the Saturday. Activities and entertainment all day included kids cooking demonstrations, sporting activities, face painting, jumping castle and giveaways – including specially branded Greenway Village merchandise. A clever integrated website was designed which drove the successful launch. Designed to be easily updated by the centre management team with the centre’s latest news and events.

Project scope

Art Direction , Branding, Copywriting, Design, Digital Design, Direct Mail, Flyers, Marketing Strategy, Naming, Photography, Print Media, Production, Signage, Stationery, Website, eDMs

greenwayvillage.com.au

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