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The Hyde

Project overview

The Hyde is a landmark CBD development and one of the finest prestige towers in Sydney. Boasting international design and spanning over 35 levels, all 131 residences face north across Hyde Park with breathtaking uninterrupted harbour views. This Stockland flagship project includes a world-class penthouse spanning 2 entire levels. The marketing strategy targeted professionals and astute investors, with a unique international luxury campaign including the creation of a limited edition of personalised sales book and customised key of the penthouse. These grand residences achieved record sales in a tough Sydney market.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, Design, Digital Design, Display Suite, Floorplans, Marketing Strategy, Naming, Photography, Sales Book, Signage, eDMs