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Project overview

A sophisticated new boutique collection of eight rare house-like residences, gazing across Balmoral, Middle Harbour and The Heads. Designed by esteemed architects Julie Cracknell and Peter Lonergan with a unique opportunity to work with leading interior designers to customise a bespoke residence that meets the owners exact specifications. Wanting to create cut through and generate interest from downsizers within the local area, our initial creative used strong colour and utilised the iconic Balmoral Rotunda. This then evolved to a simpler colour palette to maximise the effect of the imagery.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, CGI Management, Concept Development, Copywriting, Design, Digital Design, Direct Mail, Naming, Signage, Website

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