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Project overview

LilyBelle is a residential project in the heart of Sydney’s inner city. The Marketing campaign focused on ‘the changing face of Waterloo’, an artistic hub full of life, entertainment and culture with its array of bustling cafés, innovative designer stores and galleries. LilyBelle consists of 1, 2 and 3 bedroom offering, with expansive private rooftop terraces and courtyard gardens. Prominent large format signage along Botany Road and the onsite Display Suite set the way for an extremely successful launch; the majority of apartments sold in 6 weeks with 2 price increases.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, CGI Management, Concept Development, Copywriting, Design, Digital Design, Direct Mail, Display Suite, Finishing Boards, Floorplans, Floorplates, Online Media, Photography, Print Media, Production, Sales Book, Signage, Visualisation, Website, eDMs