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North Sydney


Project overview

Montrose is a 10-storey residential development in the heart of North Sydney’s CBD consisting of studio, 1 and 2 bedroom offering with an expansive communal rooftop area. Montrose marketing strategy focused on a historic location with excellent harbour views and convenient luxury living. A powerful Registration of Interest campaign launched in October 2012 saw 60% of the 104 apartments successfully sold off the plan within the first few months.

Project scope

Advertising, Art Direction , Brand Identity, Brand Strategy, Branding, Brochure, Design, Digital Design, Display Suite, Floorplans, Marketing Strategy, Naming, Photography, Sales Book, Signage, eDMs