Morton & Morton recognise they are in a competitive market, they need to identify how their brand is perceived (internally and externally), where they fit in the market and how they can grow. Another challenge they face internally is consistent brand communication.
Delivery conducted extensive research through staff, past & present customers, suppliers and non-customers – to clearly identify Mortons & Morton’s position in the market and their point of difference.
Based on research key learnings, we rebranded them to Morton and developed a cut through positioning, setting up Morton as a key player in the residential business. This was carried through to office fit outs, a suite of marketing collateral, templates and brand guidelines – all generated to ensure consistent brand messaging.