Delivery was asked to develop a brand and marketing communications plan for the launch of a new Muur product in the Australian market. High quality digitally printed wall coverings and wallpapers.
Three categories were identified as key areas for sell thru – commercial, residential and retail. The branding and communication tools needed to work across all categories as budgets were limited – while retaining the high quality product message.
Muur was positioned and developed as a modern and contemporary brand with a distinctive minimalist look to set it apart from competitors. This was rolled out to stationery, flyers, sales tool kit and website.