Project overview
Life is bigger and better at New Breeze’s Parkside Release, providing a breadth of fresh housing choices in the continuously successful precinct. Delivery provided a brand refresh specifically for this new release, creating a clear separation from previous releases through repositioning, new colour, logo and imagery. The brand’s contrasting bold colours of green and orange are impactful and eye-catching while the butterfly hero image is iconic and symbolic, representing freedom, nature and vitality, promoting Parkside’s enviable environment and active lifestyle.