Portobello is a boutique terrace home development located in Sydney’s vibrant city village, Annandale. With 18 terrace homes and 24 apartments, the marketing strategy was to target the creative professionals living within a 3-kilometre radius. The name and branding reflects the cool, inner city lifestyle, similar to the streets of London. The display suite is set within an industrial warehouse, enhancing the artistic Portobello brand. The marketing strategy has attracted an eclectic range of buyers with stage 1 & stage 2 selling within 3 months.